Paurav Shukla – a globally renowned expert in the field of Marketing, Branding and Luxury …
A year after the BIG mining company had signed a 10 year long term contract with a foreign buyer to buy zinc in 10 annual instalments, the zinc market collapsed due to credit crisis. Instead of paying £6 a ton below world market price, the buyer now faced the prospect of paying £4 above.The buyer [Read Story]
Today, while looking through BBC website I came across this story about left and right handed people and the differences in their behaviour. The story is as follows:--------------------------------------http://news.bbc.co.uk/1/hi/scotland/tayside_and_central/7708054.stmLeft-hand people 'more inhibited'People who are left-handed are more likely to get anxious or feel shy or embarrassed about doing or saying what they want, according to new [Read Story]
Mr. Geddy Teok, an American – Chinese (second generation) employee of a large New Jersey pharmaceutical firm, was based in Tokyo, Japan. His main aim was to get a major joint venture going with one of the largest Japanese pharmaceutical manufacturers. After four years of negotiating, the supreme moment had come for signing contracts. Obviously [Read Story]
Today, I received an email from one of my friends relating to if Lehman Brothers were an Indian enterprise. It makes it quite an interesting read and relates to some deep rooted Indian business values. An interesting read for sure. Here it goes.... I happened to run in to Nanubhai on Dalal Street . He [Read Story]
Recently, Keith Perks and I published a paper on the marketing practices in entrepreneurial mid-sized firms in high-tech and conventional industries. We studies companies from France, Germany and Italy. The research started as a debate we had on the interface between entrepreneurship and marketing which has emerged as one of the major research constructs in [Read Story]
In the earlier blog on 'Luxury consumption: will it be affected by recession' I stated three reasons why top end luxury firms were less likely to get affected by the recession. The three reasons I stated were: (a) consumers at large were changing their attitude towards luxury consumption; (b) luxury firms were attracting consumers from [Read Story]
In the earlier blog 'Luxury consumption: will it really be affected by recession?' I provided my perspective on luxury consumption and effects of recession on it. I stated why there will be little affect of recession on luxury consumption. Furthermore, in a sequel to that blog I wrote another blog titled 'consumption tendencies in recession: [Read Story]
In my last blog post (Luxury consumption: will it really be affected by recession?) I stated that luxury brands will not be affected as much by recent recession as they did in past. The main reasons I gave were (a) consumption tendencies of masses (where Armani, LVMH, Gucci, Prada and such others have become a [Read Story]