Paurav Shukla – a globally renowned expert in the field of Marketing, Branding and Luxury …
The talk of medium-term recession is in the air. The mainstream media everyday reports so many gloomy results on various fronts that reading a newspaper in the morning makes the breakfast an undesirable event at times. One of my friends has just told me she has actually stopped eating breakfast, for the reason being the [Read Story]
In my earlier blog entry AO(HEL)L..., I stated that I shall be discussing two more service disasters and a case of service recovery. Well, here I am writing about another service failure from a service company. Indesit washing machine It happened so that after buying the washing machine 2yrs and 7 months ago, it suddenly [Read Story]
AO(HEL)L…An open letter to Jackie O’Leary, Vice President of Member Services OfficeYes. The title sounds bit funny and might make you think what am I writing here? Well, this time I wanted to explore the service delivery and my own experiences of the same with it.Over the next three blogs I am going to explore [Read Story]
When it comes to the issue of branding and conspicuous consumption, there is plethora of knowledge (or rather information) available with regard to the youth market. Research abounds in examining their purchasing behaviour and other extensions of youthful statements. When it comes to conspicuous consumption, purchasing things, especially expensive things in a way that people [Read Story]
The era of Globalization is penetrating every nook and corner of the world. The warfront of today is the marketplace wherein people buy or sell products or services. Everybody wants to achieve the highest volume of customers and the largest market share. However, the same phenomenon is now making the ride rough for entrepreneurs across [Read Story]
Since last year at my school the buzz in the marketing department is around the 37th EMAC conference we are hosting next year. Dr. Keith Perks, a colleague and a very good friend of is the conference chair. The title for the conference is "Marketing Landscapes: A Pause for Thought".The theme was put forward because [Read Story]
About 3 days ago I was sent a email by a friend about the new version of the Ant and Grasshopper fable.Here it goes:First the original version:Ant & Grasshopper The Ant works hard in the withering heat all summer building its house and laying up supplies for the winter. The Grasshopper thinks the Ant is [Read Story]