Paurav Shukla – a globally renowned expert in the field of Marketing, Branding and Luxury …
Companies across the world recognize the importance of customer satisfaction and loyalty. The results of higher satisfaction in most cases are positive word-of-mouth and repeat purchase. This has direct impact on firm performance in terms of sales and profits as well as firm valuation. While the task of satisfaction in a single market is dynamic [Read Story]
Many marketers consider young adults aged between 18 and 24 as a distinct consumer segment that boasts considerable purchasing power. In the UK, such consumers spend around £10 billion each year, while it has been projected that young adults will inject more into the US economy than baby boomers by 2010.The young adult segmentThe importance [Read Story]
Following are some of examples my own behavioural patterns (which I think is interesting) I have observed over a period of time with technology products:1. For the first 30 days I was so engaged with twitter and then on I haven't even looked at it ones. For those 30 days I was so hell-bent over [Read Story]
Luxury market is showing signs of recovery but then experts predicted something at the start of 2008, something different in the middle of 2008, in the late 2008 and in early 2009 too with reality hardly matching with the prediction. However, this time Financial Times has taken good care in bringing about some interesting issues [Read Story]
In the market with umpteen me-too products and brands marketers have few choices with how to develop, maintain and enhance relationships with their customers. The situation is worsened with multiplicity of communication channels including online (internet based) marketing and offline marketing and advertising.The increasing pace of media innovations is hard to keep up with. Added [Read Story]
Commenting on my last post on 'luxury value propositions', Mostafa Huga and Thangaraj asked a very pertinent question, 'how should managers' build a better value proposition and a marketing strategy for luxury brands in recession?' Brand management is extremely crucial for luxury industry in customer retention and keeping consumers loyal. Focusing on value propositions can [Read Story]
How do you convince a consumer to buy luxury products?This is one of the very important questions asked by managers involved in marketing luxury goods. Luxury consumption - especially one related to conspicuousness - seem to have changed dramatically in the last few months with consumers clearly avoiding any conscious attempt to signal wealth.Many observers [Read Story]
Researchers suggest that 90% people across the world make occasional impulse purchases. However, when asked about impulsive buying behaviour approximately 30% to 50% only classify themselves as impulsive. This highlights two interesting issues: (1) consumers’ own understanding of what is impulsive; and (2) the difference between what consumers portray and what they really do. While [Read Story]