About Paurav Shukla

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So far Paurav Shukla has created 87 blog entries.

Power of public relations and the rise of celebrity hype

This week has brought about an interesting news item in terms of marketing thinking. On almost every mainstream daily newspaper in the UK this week the sad demise of Jade Goody has appeared to be on the front page. While it certainly is a sad event, when I saw this news item grabbing 2 of [Read Story]

Customer satisfaction: Is that what we should measure? Really?

While discussing with some of my MBA students the issue of customer satisfaction measurement (especially customer satisfaction surveys) cropped up. Over these years, when talking to managers about market research the issue of satisfaction measurement, customer satisfaction survey and employee satisfaction survey are among the top five issues. However, I always ask the question as [Read Story]

2021-10-27T18:34:45+00:00By |Categories: Blog|

Rise of affordable luxury consumption

In past few posts, I have discussed the impact of recession on luxury consumption. In two of these posts (Luxury consumption: will it really be affected by recession? and Luxury Consumption Tendencies in Recession: Early Evidence) looking through an exploratory study, I opined that the overall luxury consumption will not decline as much in this [Read Story]

2021-10-27T18:34:45+00:00By |Categories: Luxury marketing|

Valentine’s Day as a marketing opportunity

While there are many festivities which are related to various types of consumption (i.e. Christmas with Turkey, Diwali with fire crackers, Easter with Easter eggs and so on) Valentine's day provides a unique opportunity for marketers to target a very vibrant and highly consumption oriented group, the youth.There are some distinctly unique characteristics of Valentine's [Read Story]

2021-10-27T18:34:45+00:00By |Categories: Blog|

Luxury consumption: Gucci’s response to recession

In my earlier blog in July (http://pauravshukla.blogspot.com/2008/07/luxury-consumption-will-it-really-be.html) I had stated that Luxury consumption will not affected as much globally by this recession. However, within the last six months the market performance of luxury companies has made analysts shift from one end of the pendulum to another.As many consumers look to cut costs for all their [Read Story]

2021-10-27T18:34:46+00:00By |Categories: Blog|

Collectivism: the new what and how?

Since last few days, I am in India enjoying the sunny weather. I am also working on a paper focusing on cross-cultural consumption. While referring to some literature for the consumption in India and the impact of culture, I came across the idea of 'collectivism' (also known as 'high context culture' or simply put 'strong [Read Story]

2008-12-13T04:20:00+00:00By |Categories: Blog|

Download my book on Marketing Research

It took me some time, but I have been able to finish the compendium I wrote on 'Marketing Research'. It is now available on http://bookboon.co.uk/student/marketing/marketing-research-an-introductionThe book contains eight chapters focusing on the marketing research process in details and it's more of a how to guide. It has been written keeping novice researchers and practitioners in [Read Story]

2008-11-18T22:02:00+00:00By |Categories: Marketing Research|

Management and family

MCC has recently acquired a small but successful Swedish software company. Its head founded it three years ago with his son Carl, and was joined by his newly graduated daughter Clara and his youngest son Peter 12 months ago. Since the acquisition MCC has injected considerable capital and also given the company its own computer [Read Story]

2008-11-16T23:42:00+00:00By |Categories: Blog|
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