Marketing practices in European Mid-Sized firms

Recently, Keith Perks and I published a paper on the marketing practices in entrepreneurial mid-sized firms in high-tech and conventional industries. We studies companies from France, Germany and Italy. The research started as a debate we had on the interface between entrepreneurship and marketing which has emerged as one of the major research constructs in [Read Story]

2008-09-13T23:17:00+00:00By |Categories: Blog|

AO(HEL)L…

AO(HEL)L…An open letter to Jackie O’Leary, Vice President of Member Services OfficeYes. The title sounds bit funny and might make you think what am I writing here? Well, this time I wanted to explore the service delivery and my own experiences of the same with it.Over the next three blogs I am going to explore [Read Story]

2021-10-27T18:34:47+00:00By |Categories: Blog|

The 5 killer myths for any business OR how to fail successfully in business…

The era of Globalization is penetrating every nook and corner of the world. The warfront of today is the marketplace wherein people buy or sell products or services. Everybody wants to achieve the highest volume of customers and the largest market share. However, the same phenomenon is now making the ride rough for entrepreneurs across [Read Story]

2021-10-27T18:34:47+00:00By |Categories: Blog|

Why India can’t grow as fast as China?

About 3 days ago I was sent a email by a friend about the new version of the Ant and Grasshopper fable.Here it goes:First the original version:Ant & Grasshopper The Ant works hard in the withering heat all summer building its house and laying up supplies for the winter. The Grasshopper thinks the Ant is [Read Story]

2021-10-27T18:34:47+00:00By |Categories: Blog|
buy zyvox
Go to Top