Professor Paurav Shukla works extensively as a consultant, trainer, educator, and keynote speaker for corporations and industry organizations globally. His current and former clients include some of the biggest corporations head-quartered in the UK, North Africa and Asia as well as public sector organizations and SMEs. His private sector clients represent sectors including, FMCG, luxury, digital marketing, gaming, financial services, and healthcare among others.
His areas of expertise include:
- Strategic marketing
- Luxury marketing and branding
- Digital marketing strategy
- Marketing in emerging markets
- Competitive intelligence & Competitor mapping
- Researching consumer experiences
- Aligning organizational & customer expectations
He has delivered customized workshops ranging from half-day to a full week for his clients focusing on:
- Marketing in emerging markets
- Moving your brand upmarket
- Are you delivering value?
- Marketing of luxury services
- Delivering value one customer at a time
- Understanding the digital consumer
- How to make marketing research work for your company
- Managing customer expectations in the digital age
- Entering emerging markets: challenges & opportunities
- Understanding status consumption motivations
- Cross-cultural status consumption
- Beyond bling: conspicuous consumption today’s society
- Comparing status consumption in Western & Eastern markets
- Marketing for non-marketing executives
- Customer equity management
He has delivered keynote speeches at events and conferences, conducted onsite executive education programs, and provided strategic advisory services to organizations in the USA, UK, France, Egypt and India. Some of these past and current clients include:
