Professor Shukla’s views, interviews and comments appear in mainstream media regularly. He is commonly asked about the recent developments in the field of marketing especially in the area of branding and luxury marketing, emerging markets and consumer behaviour. Few of the recent appearances can be seen below.
Forbes
The Perfect Balance: How Luxury Brands Can Maintain Exclusivity And Still Be Relatable Online
BBC Radio 3
The Sunday Feature: Deluxe Edition
Sputnik Radio
WEEKLY SPECIAL: New Chair of Tesla’s BoD with Professor of Marketing Paurav Shukla
NewsWeek
Why the perceived value of lab-made diamonds is on the up
Business Insider
Lab-made diamonds are posing threat to the natural ones
Scroll.In
How lab-made diamonds are stealing the shine (and market share) from natural ones
EconoTimes
How lab-made diamonds are stealing market share from natural ones
The Conversation
Big advertisers are boycotting Facebook but it’s not enough to #StopHateforProfit – here’s why
How lab-made diamonds are stealing market share from natural ones
The Sunday Times
Rich leave their Rolex at home in credit crunch
The Guardian
The luxury market is tricky to crack but the rewards can be great
ZDNet
Consumers like copycat products, says UK smartphone study
Retail Wire
Do Consumers Prefer Copycat Products?
Wall Street Journal (Live Mint)
China ready news
Asian luxury consumers are diverse
Business Matters
Stop searching for a USP shoppers love copycat products
Inc.
Why Consumers Love Copycat Products
The Conversation
Consumers in Asia buy luxuries for different reasons to the West
What Mobile
Consumers love copycat devices, says UK study
Evan Carmichael Entrepreneurship Forum
Managing Luxury Brands in Recession
The 5 killer myths for any business OR how to fail successfully in business…
Luxury consumption: Will it really be affected by recession?
Middle-ages consumers & luxury consumption
Luxury consumption tendencies in recession: early evidence
Epoch times
Consumers in Asia Buy Luxuries for Different Reasons to The West
Woman’s Wear Daily
Fashion’s Exhibitionist Streak
Luxury Society
A Closer Look At Luxury Consumption In Asia
Should luxury brands use Twitter?
Interpersonal Influences on British & Indian Luxury Consumption
Luxury brand extension: handle with care
Defining luxury: the conundrum of perspectives
Luxury Facts
National Post of Canada
Warc
Asian luxury consumers are diverse
The next web
Facebook has been barely impacted by big advertisers’ boycott — here’s why