They are not all same (Part 1): how Asian consumers differ in their luxury consumption – case of India
While luxury in Asia is booming with the rise of new money and an affluent consumption class the picture is not rosy for all the luxury brands emerging within or outside of Asia. Some stellar examples of struggle involve Prada and Mulberry in China, Aigner and de [Read Story]
What is your Chinese New Year luxury strategy?
“The US is luxury’s largest market. Japan still remains a large luxury market in terms of absolute size. However, China is the true star of [Read Story]
What makes a good luxury brand great?
The article discusses why some luxury brands become larger than life and are called great while others can't seem to break the barrier.
What goals do you strive for?
Recently I was listening to the book 'Drive' by Daniel Pink wherein the author discusses how the present day motivational philosophy [Read Story]
Should luxury brands use twitter?
Recently, I came across an article which focused on “15 reasons [why] luxury brands must be on twitter”1. When I started [Read Story]
Segmenting luxury brand consumers
In some of my earlier posts, I have stated that there are two simultaneous paradoxical needs among us consumers with regard [Read Story]
What drives luxury shoppers in China and India across urban and semi-urban markets?
Luxury goods are not just about quality and craftsmanship. They are also about status, identity and social influence. But what motivates luxury consumers to buy expensive products in large emerging markets such as China and India? And how do these motivations vary across different urban and semi-urban segments of consumers within the same market? These questions are particular important as these emerging markets are becoming the growth engines for luxury brands. Moreover, many of these brands are now moving their focus from Tier-1 cities to lower-tier cities in these markets.
These are some of the questions that we, Paurav Shukla and [Read Story]
Listen to my latest radio interview
Event Invitation: Beyond Bling: The role of conspicuous consumption in today’s society
Beyond Bling: The role of conspicuous consumption in today’s society
6th November 2012, 3pm – 5pm
Clarence Room, Hilton Metropole, Brighton – BN1 2FU
Recently, I won funding from Economic and Social Research Council (ESRC) of the UK to arrange an event under the auspices of Festival of Social Science 2012. So, you are warmly invited to participate in the seminar ‘Beyond Bling: The role of conspicuous consumption in today’s society’ funded by the ESRC Festival of Social Science and hosted by the University of Brighton Business [Read Story]