Werther effect (the power of negative news)
The story behind the Werther effect is highly intriguing and chilling. In 1774, the giant of German literature, Johann Wolfgang von Goethe, published a novel titled The Sorrows of Young Werther (German: Die Leiden des jungen Werthers). Finished in six weeks of intensive writing during January–March 1774, the novel instantly [Read Story]
Effect of interpersonal influences on luxury consumption: empirical evidence
The article provides empirical evidence as to how others can influence purchase of luxury goods in different markets and suggests strategic managerial implications.
Is the investment on brand origin and brand image worth it? Case of luxury brands
While luxury brands spend significant amount of budget on branding, there is no empirical evidence as to is the investment really paying off from consumers' perspective. This articles explores the influence of luxury brand origin and brand image on consumer decision making for luxury brands.
If most people can have it, is it Luxury?
Today, I went to London for a research visit and while sitting in the train for about 90 minutes [Read Story]
Massification of Luxury: the Chinese Invasion
[podcast]http://www.pauravshukla.com/podcast/luxurychina.mp3[/podcast] Analysts world over have been writing about luxury consumption among the Chinese consumers. Few have also discussed the issues of [Read Story]
What do teachers make? – An inspiring poem
Came across this fabulous poem by Taylor Mali on What do teachers make? The poet puts it in words so beautifully, [Read Story]
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