What is your Chinese New Year luxury strategy?
“The US is luxury’s largest market. Japan still remains a large luxury market in terms of absolute size. However, China is the true star of the region” – Claudia D’Arpizio (Bain & Co. Analyst) China: the luxury market for present and future While the high-end luxury goods market is [Read Story]
IPL & Youtube: The new strategic online revenue model
In this post, I want to focus on how a completely new and highly strategic internet marketing revenue model has been created by the brains [Read Story]
The local dimension of luxury
[podcast]http://www.pauravshukla.com/podcast/local-luxury.mp3[/podcast] Recently, I was re-reading the book ‘luxury brand management’ wherein the authors – Chevalier and Mazzalovo – suggest three criteria to classify a luxury [Read Story]
Rise of affordable luxury consumption
In past few posts, I have discussed the impact of recession on luxury consumption. In two of these posts (Luxury consumption: [Read Story]
Valentine’s Day as a marketing opportunity
While there are many festivities which are related to various types of consumption (i.e. Christmas with Turkey, Diwali with fire crackers, [Read Story]
Luxury consumption: Gucci’s response to recession
In my earlier blog in July (http://pauravshukla.blogspot.com/2008/07/luxury-consumption-will-it-really-be.html) I had stated that Luxury consumption will not affected as much globally by this [Read Story]
Synthetic diamonds are forever too, or are they!
Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. Technological advances has resulted in their growing use and acceptance in industry – but cracking the luxury consumer market is the final frontier. This is in large part to do with the the way consumers place value on products.
The idea of creating diamonds in a laboratory is not new. Scientists have been at it since the mid-19th century, armed with the knowledge that diamonds are the product of carbon that’s exposed to high heat and pressure. But applying this in a lab environment remained elusive [Read Story]
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Event Invitation: Beyond Bling: The role of conspicuous consumption in today’s society
Beyond Bling: The role of conspicuous consumption in today’s society
6th November 2012, 3pm – 5pm
Clarence Room, Hilton Metropole, Brighton – BN1 2FU
Recently, I won funding from Economic and Social Research Council (ESRC) of the UK to arrange an event under the auspices of Festival of Social Science 2012. So, you are warmly invited to participate in the seminar ‘Beyond Bling: The role of conspicuous consumption in today’s society’ funded by the ESRC Festival of Social Science and hosted by the University of Brighton Business [Read Story]