• Wang, Weisha, Cheng-Hao Steve Chen, Bang Nguyen and Paurav Shukla (2020), “Collaboration between East and West: Influence of consumer dialectical self on attitude towards co-brand personality traits”, International Marketing Review, (Forthcoming). https://doi.org/10.1108/IMR-01-2019-0012
• Fazeli, Zahra, Paurav Shukla and Keith Perks (2020), “Digital Buying Behavior: The Role of Regulatory Fit and Self-construal in Online Luxury Goods Purchase Intentions”, Psychology & Marketing, 37 (1), 15-26. https://doi.org/10.1002/mar.21276
• Shukla, Paurav and Judy Drennan (2018), “Interactive effects of individual- and group-level variables on virtual purchase behavior in online communities”, Information & Management, 55 (5), 598-607. https://doi.org/10.1016/j.im.2018.01.001
• Khalifa, Dina and Paurav Shukla (2017), “Me, My brand and I: Consumer responses to brand-related rejection – the role of brand identification and the source of rejection”, Journal of Business Research, 81 (1), 156-162.  https://doi.org/10.1016/j.jbusres.2017.05.032
• Wood, Matthew and Paurav Shukla (2017), “You Wouldn’t Sober, You Shouldn’t Drunk: A Behavioural Change Approach to Changing Attitudes and Responses to Unwanted Sexual Attention in Pubs and Clubs”, Alcohol & Alcoholism, 52 (6), 737-745. https://doi.org/10.1093/alcalc/agx057
• Cakici, Meltem and Paurav Shukla (2017), “COO Misclassification and Consumer Behavioral Intentions: Moderating Role of Consumer Affinity and Product Knowledge,” International Marketing Review, 34 (3), 354-376. https://doi.org/10.1108/IMR-08-2015-0178
• Wood, Matthew and Paurav Shukla (2016), “Weight Bias, Health Consciousness and Behavioral Actions,” Eating Behaviours, 23, 200-205. https://doi.org/10.1016/j.eatbeh.2016.10.005
• Shukla, Paurav, Madhumita Banerjee and Jaywant Singh (2016), “Consumer Commitment to Luxury Brands: Antecedents and Consequences,” Journal of Business Research, 69 (1), 323-331. https://doi.org/10.1016/j.jbusres.2015.08.004
• Singh, Jaywant, Paurav Shukla and Stavros Kalafatis (2016), “IT usage for enhancing trade show performance: evidence from the aviation service industry,” Journal of Business & Industrial Marketing, 32 (3), 398-408. https://doi.org/10.1108/JBIM-11-2014-0245
• Peschken, Thomas, Paurav Shukla, John Lennon and Shirley Rate (2016), “The role of information alignment and entrepreneurial traits on SME internationalization: A conceptual framework,” Management Research Review, 39 (2), 196 – 214. https://doi.org/10.1108/MRR-11-2015-0271
• Shukla, Paurav, Jaywant Singh, Madhumita Banerjee (2015), “They are Not All Same: Variations in Asian Consumers’ Value Perceptions of Luxury Brands,” Marketing Letters, Forthcoming. http://dx.doi.org/10.1007/s11002-015-9358-x

• Chattalas, Michael and Paurav Shukla (2015), “Impact of value perceptions on luxury purchase intentions: A developed market comparison,” Luxury Research Journal, 1 (1), 40 – 57. https://doi.org/10.1504/LRJ.2015.069806

• Shukla, Paurav and Madhumita Banerjee (2014), “The direct and interactive effects of store-level promotions on impulse purchase: moderating impact of category familiarity and normative influences,” Journal of Consumer Behaviour, 13 (4), 242-250. http://dx.doi.org/10.1002/cb.1461 

• Shukla, Paurav (2014), “The impact of organizational efforts on consumer concerns in an online context,” Information and Management, 51 (1), 113-119. http://dx.doi.org/10.1016/j.im.2013.11.003

• Shukla, Paurav; Madhumita Banerjee and Phani Tej Adidam (2013), “The Moderating Influence of Socio-Demographic Factors on the Relationship between Consumer Psychographics and the Attitude towards Private Label Brands,” Journal of Consumer Behaviour, 12 (6), 423–435.  http://dx.doi.org/10.1002/cb.1441

• Wang, Qing and Paurav Shukla (2013), “Linking Sources of Consumer Confusion to Decision Satisfaction: the Role of Choice Goals”, Psychology and Marketing, 30 (4), 295-304.  http://dx.doi.org/10.1002/mar.20606

• Farache, Francisca, Keith Perks, Paurav Shukla and Aidan Berry (2013), “Communicating Responsibility-Practicing Irresponsibility: CSR Advertisements through the Lens of Legitimacy Theory and Impression Management,” Journal of Business Research, 66 (10), 1881–1888. http://dx.doi.org/10.1016/j.jbusres.2013.02.009

• Shukla, Paurav and Berry Babin (2013), “Effects of consumer psychographics and store characteristics in influencing shopping value and store switching”, Journal of Consumer Behaviour, 12 (3), 194–203.  http://dx.doi.org/10.1002/cb.1411

• Keith Perks, Steve Hogan and Paurav Shukla (2013), “Effects of Firm-Level, Country-Level and Cultural Difference Factors on Successful Market Entry of MNEs in a Small Emerging Market: the Case of Thailand,” Asia Pacific Journal of Marketing and Logistics, 25 (1), 131 – 143. http://dx.doi.org/10.1108/13555851311290975

• Shukla, Paurav (2012), “Influence of value perceptions on purchase intentions in developed and emerging markets”, International Marketing Review, 29 (6), 574 – 596.  http://dx.doi.org/10.1108/02651331211277955

• Shukla, Paurav and Keyoor Purani (2012), “Comparing importance of luxury value perceptions in cross-national context”, Journal of Business Research, 65 (10), 1417–1424. http://dx.doi.org/10.1016/j.jbusres.2011.10.007

• Shukla, Paurav (2011), “Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison”, Journal of World Business, 46 (2), 242-252.  http://dx.doi.org/10.1016/j.jwb.2010.11.002

• Adidam, Phani Tej, Madhumita Banerjee and Paurav Shukla (2011), “Competitive Intelligence and Firm’s Performance in Emerging Markets: An Exploratory Study in India,” Journal of Business and Industrial Marketing, 27 (3), 242-254.  http://dx.doi.org/10.1108/08858621211207252

• Shukla, Paurav and Madhumita Banerjee (2011), “Impact of Store-Level Promotions, Price Consciousness, and Brand Image on Impulse Purchase: Analyzing the Inter-Construct Interactions and the Moderating Role of Prior Knowledge and Social Influences,” Asia Pacific Association for Consumer Research, 9, 258-265. 

• Fam, Kim-Shyan, Paurav Shukla, Ashish Sinha, Mathew Parackel and Joe Choon Yean Chai (2011), “Rankings in the Eyes of the Beholder: A Vox Populi Approach to Academic Journal Ranking”, Asian Journal of Business Research, 1 (1), 1-17.  Click here

• Shukla, Paurav (2010), “Effects of Perceived Sacrifice, Quality, Value, and Satisfaction on Behavioural Intentions in the Service Environment”, Services Marketing Quarterly, 31(4), 466 – 484. http://dx.doi.org/10.1080/15332969.2010.510730

• Shukla, Paurav (2010), “Status Consumption in Cross-national Context: Socio-psychological, Brand and Situational Antecedents”, International Marketing Review, 27(1), 108-129. http://dx.doi.org/10.1108/02651331011020429

• Shukla, Paurav, Madhumita Banerjee and Phani Tej Adidam (2009), “Consumer Confusion in the Financial Services Industry: Antecedents and Consequences,” Advances in Consumer Research, 37, 292-298.

• Shukla, Paurav and Steve Hogan (2009), “Martas Precision Slides: Branding in International Markets,” Marketing Intelligence and Planning, 27(4), 539-548. http://dx.doi.org/10.1108/02634500910964092

• Shukla, Paurav (2009), “Impact of contextual factors, brand loyalty and brand switching on purchase decisions,” Journal of Consumer Marketing, 26(5), 348-357. http://dx.doi.org/10.1108/07363760910976600

• Shukla, Paurav, Ekta Shukla and Sangeeta Sharma (2009), “Conspicuous Consumption in Cross-national Context: Psychological and Brand Antecedents,” Asia-Pacific Advances in Consumer Research, 8, 16-19.

• Shukla, Paurav (2008), “Conspicuous Consumption among Middle Age Consumers: Psychological and Brand Antecedents,” Journal of Product and Brand Management, 17(1), 25-36. http://dx.doi.org/10.1108/10610420810856495

• Perks, Keith and Paurav Shukla (2008), “An exploratory study conceptualizing marketing thought in medium sized entrepreneurial firms in France, Germany and Italy,” International Journal of Entrepreneurship and Small Business, 6(2), 192-211.

• Shukla, Paurav (2006), “Television advertising and senior market: Perceptions and reality,” AIMS International Journal of Management, 1(1), pp. 23-37.

• Shukla, Paurav, Jan Brown and Donna Harper (2006), Image segmentation and Capital of Culture: Empirical Insights through the case study of Liverpool, Tourism Review, 61(4), pp. 6-12.

• Perks, Keith and Paurav Shukla (2006), “Entrepreneurs Conceptualization of Marketing: Multiple Case Study Evidence from Three European Countries,” Journal of International Business and Economics, 6 (1), 196-206.

• Shukla, Paurav (2004), “WTO and survival of small-scale industry: The 5 myth entrepreneurial framework with case study of Rajkot diesel engine industry,” Journal of Entrepreneurship, 13 (1), pp. 69-92.

• Mehta, Dhawal, Jatin Pancholi, and Paurav Shukla (2004), “Action Research in Policy Making: A Case in Dairy Industry in Gujarat, India,” AI & Society, 18, 364-381.

• Shukla, Paurav (2004), “Effect of product usage, satisfaction and involvement on brand switching behaviour,” Asia-Pacific Journal of Marketing & Logistics, 16 (4), 82-105.

• Shukla, Paurav (2004), “An Empirical Study Measuring Prospects of Benefit Segmentation in Cyberspace,” NMIMS Management Review, XV (II), 1-6.

• Shukla, Paurav (2002), “Outdoor Advertising: A Medium for all Brands for all Seasons,” Journal of Management Education and Research, 3 (1), 1-12.