Influence of prospect payments psychology and pricing
Influence of prospect payments on pricing OR should you charge more for your iPhone app?
Apple’s ‘Antennagate’: How not to deal with an issue when you are a leader
While listening and later on reading Apple’s defence of the ‘Antennagate’, I felt how much strategic thinking has gone into this and how the debate was PR driven rather than having any talk of substance. Apple won praise of customers and non-customers alike because it stayed at the upper spectrum debate previously. It looked at [Read Story]
Thriving on consumer irrationality
It has been well-established in psychology literature that consumers are highly irrational in most of their decision making. Moreover, Daniel Kahneman (the Noble laureate) and Amos Tversky (who would have also won it if he didn't die in 1996) have shown using various experiments throughout their research career that we as consumers are very poor [Read Story]