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Paurav Shukla – a globally renowned expert in the field of Marketing, Branding and Luxury …

Does competitive intelligence help improve the bottomline? (Part 1)

Does competitive intelligence help improve bottomline? This post answers this question based on one of our recent research studies.

2021-10-27T18:34:36+00:00By Paurav Shukla|Categories: Blog, Podcasts|Tags: bottomline, business intellingence, competition, competitive intellingence, emerging markets, environmental scanning, financial, India, market intelligence, marketing, Performance|

What makes a good luxury brand great?

The article discusses why some luxury brands become larger than life and are called great while others can't seem to break the barrier.

2021-10-27T18:34:37+00:00By Paurav Shukla|Categories: Blog, Luxury marketing, Podcasts|Tags: Brand, branding, financial, functional, good to great, history, Luxury marketing, multi-dimensional, perceptions, personal, Social, value|

Started the week reading ths article. While I agree with the idea of a balanced curriculum, would Plato say that th… twitter.com/i/web/status/1…
3 years ago
And now in the @Independent, for your weekend reading pleasure. Can luxury fashion brands ever be truly inclusive?… twitter.com/i/web/status/1…
3 years ago