Handbag – Marketing, luxury, branding and more….

Paurav Shukla – a globally renowned expert in the field of Marketing, Branding and Luxury …

They are not all same (Part 1): how Asian consumers differ in their luxury consumption – case of India

They are not all same (Part 1): how Asian consumers differ in their luxury consumption – case of India

While luxury in Asia is booming with the rise of new money and an affluent consumption class the picture is not rosy for all the luxury brands emerging within or outside of Asia. Some stellar examples of struggle involve Prada and Mulberry in China, Aigner and de Grisogono in India and Ermenegildo [Read Story]

2021-10-27T18:34:35+00:00By Paurav Shukla|Categories: Blog, Luxury marketing|Tags: Brand, branding, China, Handbag, India, indonesia, Luxury marketing, value|

If most people can have it, is it Luxury?

Today, I went to London for a research visit and while sitting in the train for about 90 minutes I counted the number of handbags I could see and identify for fun. I was not scanning everywhere in the boggy but I was just looking at the people whom I can see directly [Read Story]

2021-10-27T18:34:40+00:00By Paurav Shukla|Categories: Latest Qs & Reviews|Tags: Accessories, Canary Wharf, Clothing, Gucci, Handbag, Handbags and Purses, London, LVMH, Shopping|

Started the week reading ths article. While I agree with the idea of a balanced curriculum, would Plato say that th… twitter.com/i/web/status/1…
3 years ago
And now in the @Independent, for your weekend reading pleasure. Can luxury fashion brands ever be truly inclusive?… twitter.com/i/web/status/1…
3 years ago