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Paurav Shukla – a globally renowned expert in the field of Marketing, Branding and Luxury …

Status (luxury) consumption among British and Indian consumers

[podcast]http://www.pauravshukla.com/podcast/status1.mp3[/podcast] Recently one of my research papers got published in the ‘International Marketing Review’. It focused on comparing the status consumption tendencies of British and Indian consumers. In this post, I shall focus on the findings of this study. Firstly, let me define what status consumption is and how it affects our behaviour? Researchers define [Read Story]

2021-10-27T18:34:41+00:00By Paurav Shukla|Categories: Blog, Luxury marketing, Podcasts|Tags: Asia, Brand, conspicuous, India, International marketing, international marketing review, luxury consumption, Luxury marketing, marketing, Research, Social status, status consumption|

Global marketing

The ultimate aim of a marketer and marketing both is to satisfy customers’ needs and wants. Customers’ worldwide share many common features however, they display a unique response when such common elements are combined. This module focuses on the daunting issues in global marketing. Module content: Course outline Sessions Global marketing mix Marketing in emerging [Read Story]

2021-10-27T18:34:41+00:00By Paurav Shukla|Categories: International marketing|Tags: emerging markets, global marketing, International marketing, marketing, marketing mix|

Started the week reading ths article. While I agree with the idea of a balanced curriculum, would Plato say that th… twitter.com/i/web/status/1…
3 years ago
And now in the @Independent, for your weekend reading pleasure. Can luxury fashion brands ever be truly inclusive?… twitter.com/i/web/status/1…
3 years ago

Status (luxury) consumption among British and Indian consumers

Global marketing

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