Paurav Shukla – a globally renowned expert in the field of Marketing, Branding and Luxury …

Status (luxury) consumption in cross-national context: Managerial implications

[podcast]http://www.pauravshukla.com/podcast/status2.mp3[/podcast] In my earlier post ‘Status (luxury) consumption among British and Indian customers’, I discussed the theoretical implications relating to one of my recently published study in the International Marketing Review. In this post, I am going to focus on the managerial implications. Image by minxlj via Flickr To briefly summarise the study, it focused [Read Story]

2021-10-27T18:34:41+00:00By |Categories: Blog, Luxury marketing, Podcasts|Tags: , , , , , , , , , , , , |
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Status (luxury) consumption among British and Indian consumers

[podcast]http://www.pauravshukla.com/podcast/status1.mp3[/podcast] Recently one of my research papers got published in the ‘International Marketing Review’. It focused on comparing the status consumption tendencies of British and Indian consumers. In this post, I shall focus on the findings of this study. Firstly, let me define what status consumption is and how it affects our behaviour? Researchers define [Read Story]

2021-10-27T18:34:41+00:00By |Categories: Blog, Luxury marketing, Podcasts|Tags: , , , , , , , , , , , |
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