Retailing – Marketing, luxury, branding and more….

Paurav Shukla – a globally renowned expert in the field of Marketing, Branding and Luxury …

Special issue of APJML on ‘Emerging Trends for Marketing in Asia’

We are happy to announce a special issue of 'Asia Pacific Journal of Marketing and Logistics' on 'Emerging Trends for Marketing in Asia' guest edited by Prof. Kim-Shyan Fam, Prof. Ernest de Run and me. Asia is a continent of paradoxes. It has some of the fastest growing economies of the world, the largest populace, [Read Story]

2021-10-27T18:34:38+00:00By Paurav Shukla|Categories: Latest Qs & Reviews|Tags: Business, Marketing and Advertising, Marketing communications, Mobile marketing, Relationship marketing, Retailing, Services marketing, SMS|

How many times have you been mis-sold?

Recently, I was talking to one of my colleagues who was mis-sold his mobile phone contract. Interestingly enough, I stumbled across a research carried out by the Financial Services Authority (FSA) in the UK which suggested that more than 9% of all consumers were mis-sold products or services in recent past. Several questions [Read Story]

2021-10-27T18:34:40+00:00By Paurav Shukla|Categories: Latest Qs & Reviews|Tags: Business and Economy, consumer, Financial Service Authority, Financial services, FSA, mis-selling, mis-sold, Mobile phone, Retailing, Sales|

Started the week reading ths article. While I agree with the idea of a balanced curriculum, would Plato say that th… twitter.com/i/web/status/1…
3 years ago
And now in the @Independent, for your weekend reading pleasure. Can luxury fashion brands ever be truly inclusive?… twitter.com/i/web/status/1…
3 years ago